The Story Behind Ay Sa Aura Clothing
The Aura Behind the Brand: Meet Our Founder, Ayesha
“If it doesn’t challenge you, it won’t change you.” For Ayesha Simpy Runda, those aren’t just words—they are the blueprint of her life.
Driven by an MBA from Bangalore North University and a proud alumna of Dr. BMN College (SNDT University) & RCMB , Ayesha spent years navigating the high-stakes, fast-paced corporate world. From analyzing strategy with major political consultancies like IPS Delhi, to building momentum within agile startups, to managing scale at MNCs like Collabera, she mastered the art of business from the ground up.
But while the corporate ladder offered stability, Ayesha always harbored a deeper ambition. She didn’t just want to manage someone else’s vision; she wanted to build her own. She wanted to take the leap, embrace the risk, and create something completely different.
So, she traded the security of the corporate cubicle for the thrill of entrepreneurship, turning a lifelong passion into reality with AySa Aura Clothing.
Rooted in Family, Driven by Passion
When she isn’t brainstorming the next luxury campaign or refining the perfect fabric drape, Ayesha’s world revolves around her rock-solid support system: her mom, her elder brother, and a lively, loving household of five pets (two dogs, two cats, and a very vocal lovebird!). They are her sounding board, her grounding force, and the chaotic, beautiful inspiration behind her drive.
AySa Aura Clothing is more than just a fashion brand; it is a reflection of Ayesha’s journey—bold, authentic, and unapologetically unique.
“Your Aura. Your Essence. Your Style.”
Welcome to the community. We are so glad you’re here to be part of the story.
OUR MISSION:
To empower every woman to embrace her unique beauty, essence, and confidence through thoughtfully curated sarees that celebrate every skin tone, every occasion, and every story. We are committed to offering quality, elegance, and authenticity that make every woman feel truly special.
OUR VISION: To become India’s most loved saree brand, inspiring people to celebrate tradition with modern elegance while creating a community where every individual proudly says
“Your Aura. Your Essence. Your Style.”
Est. 2026 | A New Era of Elegance
2026 isn’t just the year we launched; it’s the year we decided to rewrite the narrative.
Every great movement has a starting point. For AySa Aura Clothing, 2026 marks the moment we drew a line in the sand—challenging outdated beauty taboos, reclaiming the powerful history of the saree, and opening the doors to inclusive, premium fashion for every woman.
We didn’t just start a brand this year. We started a revolution to help you embrace your true essence, exactly as you are.
AySa Aura Clothing
Proudly founded in 2026. Built to last a lifetime.
Fast Support
Quick, helpful customer service ready to assist with any questions.